If you’re alarge corporation, with a typeface being used in many different environments,you want something that’s easy to use but can sustain such a large amount ofvisibility.”The Madera typeface family has 32 fonts: Upright, Condensed and Italics. “It still has a fair amount of warmth and personality, in a very understated manner.
“The design doesn’t go out of its way to attract attention, but is still very solid,” explains Verlomme. Its sharp apexes add some flavour to the design, which offers an honest, trustworthy tone of voice – but with a twist. Malou Verlomme designed Madera with graphic designers in mind – drawing on his decade of experience designing bespoke type to create a versatile, easy-to-use geometric sans serif that ticks off a long list of branding requirements.
